ActiveFit Exporters

Keyword Research and Campaign Setup (PPC)

I conducted meticulous keyword research, identifying high-intent keywords relevant to sportswear exports. With this list in hand, they set up PPC campaigns on platforms like Google Ads, allowing ActiveFit to target users actively searching for sportswear products.

Landing Page Optimization 

I ensured that ActiveFit’s landing pages were optimized for conversions. This included clear calls-to-action and relevant content to encourage visitors to make inquiries or purchases.

Monitoring and Optimization (PPC)

Ongoing monitoring of the PPC campaigns allowed me to fine-tune ad copy, keyword targeting, and bidding strategies. This resulted in improved ROI and lead generation for ActiveFit.

Remarketing Setup (Social Media)

I implemented remarketing tags on ActiveFit’s website, segmenting audiences based on their interactions. Custom remarketing audiences were created for social media platforms like Facebook and Instagram.

Dynamic Ads and Content Creation

Engaging dynamic ads and content were crafted, emphasizing the benefits of ActiveFit’s sportswear products and featuring product reviews and special offers. These were designed to entice previous website visitors to return and make a purchase.

Remarketing Campaign Launch on Social Media

Dynamic remarketing campaigns were launched on social media platforms, targeting users who had previously visited ActiveFit’s website but hadn’t completed desired actions like making a purchase or submitting inquiries.

A/B Testing and Optimization on Social Media

I conducted A/B testing on ad creatives, messaging, and audience segments, refining the approach based on user engagement and conversion data.

Regular Reporting and Communication

I provided ActiveFit with regular reports showcasing campaign performance and held frequent discussions to discuss progress, results, and potential adjustments to the strategy.

Scaling and Expansion

As the campaigns proved successful, AliAdvertisement and ActiveFit discussed opportunities for scaling and expanding digital marketing efforts, potentially exploring additional platforms or channels to reach a broader audience and further generate leads.

By combining PPC advertising and social media remarketing, AliAdvertisement effectively helped ActiveFit Exporters to maximize lead generation, enhance online visibility, and increase engagement, ultimately driving growth within the sportswear export market.